Brand is often perceived as an intangible that can't be measured. It seems ambiguous and something that is often indescribable. Yet it is real and has a financially proven impact on the bottom...

I believe in an integrated approach to marketing. That it should be built cohesively around a central hub which is your business. Twitter is a spoke on that hub. It can be useful. It can be...

abd here it is - possibly something about getting started

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