give your business the edge

How to Use Market Research to Give your Business the Edge

This week we’re delighted to welcome back guest author Derbhile Graham to the HowGMW blog. Derbhile recently completed Module 5 of our signature program, “Get Strategic, Get Results” which looks at the importance of effective market research, and how to use it to give your business the edge. Here, Derbhile shares her thoughts on the process … Continued

Maker Marketing Event March 2019

Event – How to Create Purposeful Content Consistently

We hear it every single day – Content is King… Content is King… Content is King… Let’s reframe that by saying and embracing the idea that Purposeful Content is King. So What is Purposeful Content then? Purposeful Content is content that supports your chosen customer and answers questions that are important to them. Questions that … Continued