If you’ve identified a potential ideal client, what’s the best way to reach out and say, ‘Hey I think I can help you?’ This is what is meant by inviting people into your sales and marketing funnel. It’s as simple as that single invitation AND as complicated as meeting someone on a blind date and … Continued
When you first start out on your business journey, I’d like you to think of your marketing strategy as the map that will guide you to where you want to go. Without one, you’ll inevitably meander along and not reach your destination — or at least not as quickly or as effectively as you would … Continued
It’s exciting when you come up with a new product or service, but how can you make sure there’s a market for your business idea? You know there’s a gap in the market but you’re not sure your offering is the right fit. Do you wonder if you have the right solution for your market, … Continued
In any business strategy there is always a dilemma around targeting the perceived Low Hanging Fruit. Low Hanging Fruit is a term coined to express ‘picking’ off business that is there at hand so that you have the cash flow to move on to the next stage of your business. Reference the Urban Dictionary for a definition. … Continued
All great marketing is about great preparation. It’s the ability to ask the right questions, make the right deductions from the answers and carve a path that will move your business to where you want it to go. It’s about positioning your business effectively in the marketplace. Once you’ve done the work then your marketing … Continued
