It’s exciting when you come up with a new product or service, but how can you make sure there’s a market for your business idea? You know there’s a gap in the market but you’re not sure your offering is the right fit. Do you wonder if you have the right solution for your market, … Continued
There’s a pattern in business that I’d like to share with you. Often, in our journey as entrepreneurs, we tend to find ourselves preoccupied with our own identities. In fact, it’s usually one of the first challenges we face in business. Who are we? What do we stand for? What does our brand look like? … Continued
Anchor an image of an empty room in your mind. It is filled with nothing but white chairs. White… Empty… Chairs. This is what it looks like when you speak in a voice that your customer cannot hear. And, if they can’t hear you, they WILL leave the room. I … Continued
