Clarity is always important in your business. It helps you be decisive. It saves you time, effort and money. Clarity gets you there faster. Clarity of business purpose, is even more critical. It is the starting point of who you are. It is that all important “why” on which entire businesses thrive. It draws the … Continued
Being a business owner can often be overwhelming. There’s so much to do, so much to learn and so, so many voices to be heard. Some voices we seek because we know we need advice on this journey and it’s always better to speak with someone who’s been there before you. Other voices appear, as … Continued
When you first start out on your business journey, I’d like you to think of your marketing strategy as the map that will guide you to where you want to go. Without one, you’ll inevitably meander along and not reach your destination — or at least not as quickly or as effectively as you would … Continued
Where do you want to take your business? Ultimately, we want a better life. We want a business that feeds our souls and our wallets and that helps us accomplish the things we want to in life. We tell ourselves that’s why we’re entrepreneurs, why we work for ourselves. But that’s quite a generic vision … Continued
There’s a pattern in business that I’d like to share with you. Often, in our journey as entrepreneurs, we tend to find ourselves preoccupied with our own identities. In fact, it’s usually one of the first challenges we face in business. Who are we? What do we stand for? What does our brand look like? … Continued
What’s your Business Purpose is one of the fundamental things I ask every client when I work with them. Some of them will get it. Some of them won’t. The ones who do, have probably read Start with Why by Simon Sinek and are very clear on their business purpose so we’re already … Continued
Identifying patterns has always been a core part of how I work. I look for them. I look for them with individual clients and as a collective. I look for things that repeat or are common to the entrepreneurs I meet and the entrepreneurs I work with. In particular, I … Continued
In any business strategy there is always a dilemma around targeting the perceived Low Hanging Fruit. Low Hanging Fruit is a term coined to express ‘picking’ off business that is there at hand so that you have the cash flow to move on to the next stage of your business. Reference the Urban Dictionary for a definition. … Continued
