I like to think of brand development in general, and product brand development, in this case, as the process of “uncovering” something that was already there. It is, in fact, the opposite of the idea of Brand Building or Brand Creation. If you create a brand, you’ve got to remember the story that inspired it. … Continued
Does what you’re doing inside your business reflect what your customers and prospects are seeing on the outside? If it doesn’t, then chances are your growth will become stunted at a key point in your development. That’s why creating a powerful brand that aligns with your company culture is such a crucial step on your … Continued
While you may think your brand and your branding is helping you own a particular space in your marketplace, the real litmus test is if your customers agree. So how can you find out if your brand is on point and you’re owning the space you want to be in? Let’s find out… Where does … Continued
Brand Design is often underestimated yet it’s so important for every business. Whether you’re just starting out, or have a reasonably well-established business, brand design should be one of your key focuses. Let’s see why… Brand Design Is An Expression Of Your Core Identity (not some afterthought) Now, it’s often tempting — especially when you are … Continued
Branding for me is a critical, foundational piece in every marketing strategy. It brings clarity and it answers questions from the marketplace before they are ever even asked. If you don’t have clarity here, the marketplace will smell it and challenge you for it. That’s why before you even think of launching a brand you … Continued
Brand is often perceived as something intangible that can’t be measured. It seems ambiguous and something that is often indescribable. Yet we know it’s real. We see successful brands everywhere in our daily lives. We want them. We buy them. We are loyal to them.
