Have you ever given one of your customers a gift? And if you have, did you think about whether they wanted to receive it in the first place? When you think of a gift to send your customers, something to thank them and show your appreciation, what comes to mind? A company-branded … Continued
Anchor an image of an empty room in your mind. It is filled with nothing but white chairs. White… Empty… Chairs. This is what it looks like when you speak in a voice that your customer cannot hear. And, if they can’t hear you, they WILL leave the room. I … Continued
Our brains are wired to take shortcuts. It means we don’t have to consciously arrange every single breath that we take or choose every blink that clears our view. This ability to automate is also our antidote to so much noise in our world. Those shortcuts protect us from overwhelm and confusion. And there are … Continued
Numbers don’t tell you everything. How much a customer paid for your product won’t tell you the value they get from it. The number of positive reviews you get on Yelp doesn’t tell you how hard your service agents work to earn them. And your bottom line generally glosses over the value of your company … Continued
I thought I knew my customers. But in this module of Get Strategic… Get Results, I learned lots of things about my customers that I never knew. Module Four is all about building better customer relationships. As I went through the eight steps of the module, I discovered that there was a lot more I could … Continued
