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August 8, 2019

Holiday Books That Will Take You on a Journey

By Finola Howard in 05. Great Marketing Book Club

Holiday time is a great opportunity to unwind, read some holiday books and allow our brains to meander in ways that allow us to think differently.  And thinking differently in my experience allows us to approach business differently.   It does for me! And in fact I’m reading a great book right now. Written in 1984, it’s … Continued

March 21, 2018

What Does it Sound like when you Change your Mind?

By Finola Howard in 05. Great Marketing Book Club

About a year or so ago, I signed up for a limited edition book from one of my favourite marketing authors. It is of course Seth Godin and the book is a compilation of selected writings from his blog from 2012 to 2016. It is appropriately titled as is this blog post… What Does it Sound like … Continued

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