Are you finding the prospect of tackling digital marketing a near impossibility due to the sheer scale of everything you need to do? We talk to Grant Perry about this challenge that faces many entrepreneurs! In this Get Strategic Expert Panel interview, we chat to digital and pre-digital specialist Grant Perry, a Globe Trotting New Zealander … Continued
We wave the many hats about like it’s a badge of honour when really, as an entrepreneur we need to focus on how they all fit together. They are each and every one, critical components in a sea of decisions that must be made every single day. We must be both Visionary and Implementer until … Continued
This week we’re delighted to welcome back guest author Derbhile Graham to the HowGMW blog. Derbhile recently completed Module 5 of our signature program, “Get Strategic, Get Results” which looks at the importance of effective market research, and how to use it to give your business the edge. Here, Derbhile shares her thoughts on the process … Continued
Identifying patterns has always been a core part of how I work. I look for them. I look for them with individual clients and as a collective. I look for things that repeat or are common to the entrepreneurs I meet and the entrepreneurs I work with. In particular, I … Continued
I’m part of quite a number of groups on Facebook. The Facebook Group was designed to be an online community where like-minded people could connect and share information and ideas. Sadly, many of the Facebook groups I’ve seen, particularly in the business world, don’t always fit this bill. So often, I’ve seen that some Facebook groups … Continued
I thought I knew my customers. But in this module of Get Strategic… Get Results, I learned lots of things about my customers that I never knew. Module Four is all about building better customer relationships. As I went through the eight steps of the module, I discovered that there was a lot more I could … Continued
Delighted to share with you the latest of our planned Feature Roll Ups for the How Great Marketing Works experience. It’s our Ask the Expert service and Mentoring is a Vital Ingredient Mentoring is a critical component of all successful Entrepreneurship. You can read about it in most entrepreneurial publications that talk about the ingredients for business success. … Continued
January is always a great time to shake things up! To expand your way of thinking… to refocus the business and ensure you reach that goal you set yourself. Is it Time for an Accountability Partner? We’ve found that there is a great way to keep momentum up on the path to growth and that … Continued
Delighted to share with you the first of our planned Feature Roll Ups for the How Great Marketing Works experience. It’s our Buddy Program. When I created How Great Marketing Works I was committed to ensuring that it would always be a place that would evolve, grow and remain current and relevant. I wanted it … Continued
I can’t believe I’ve already done one-quarter of the How Great Marketing Works course. I’m feeling more confident, and I have a stronger sense of what I can offer people. So this is exactly the right time for me to be doing Module Three, which is all about what you offer. What’s in Module Three – … Continued
