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Launching a Brand
February 7, 2018

Launching a Brand? Make sure you get these right first!

By Finola Howard in 06. Brand Strategy

Branding for me is a critical, foundational piece in every marketing strategy. It brings clarity and it answers questions from the marketplace before they are ever even asked. If you don’t have clarity here, the marketplace will smell it and challenge you for it. That’s why before you even think of launching a brand you … Continued

Brand Effectiveness
July 7, 2017

Brand Effectiveness – Want to know how to measure it?

By Finola Howard in 06. Brand Strategy

Brand is often perceived as something intangible that can’t be measured. It seems ambiguous and something that is often indescribable. Yet we know it’s real. We see successful brands everywhere in our daily lives. We want them. We buy them. We are loyal to them.

branding
May 19, 2017

Branding Spotlight – What It Is and How to Do it Better.

By Finola Howard in 06. Brand Strategy

So Let’s start with clearly identifying what Branding is and what it isn’t. We all know the history of the term that originates with cattle branding as a way of clearly identifying ownership of herds. Time has moved on since then and so has branding and what it has come to represent. And with that … Continued

May 3, 2017

Carlsberg’s Rebrand, What Should Have Been The Best In The World

By Finola Howard in 06. Brand Strategy

Brands are more important than they have ever been. They are the cornerstone of all marketing.  They combine psychology, business, culture and science to create a promise to the customer. The process of establishing an international brand is long and costly and a rebrand even more so. Which makes us wonder. Why would you take … Continued

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Recent Posts

  • Make 2019 Your Best Year Ever with Gratitude and Intent January 2, 2019
  • Unlock the Art & Skill You Need to See Your Customer December 4, 2018
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How Great Marketing Works Newsletter

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Finola Howard

Recent News

  • Make 2019 Your Best Year Ever with Gratitude and Intent January 2, 2019
  • Unlock the Art & Skill You Need to See Your Customer December 4, 2018
  • How To Follow A Eulogy? Embrace Their Legacy November 16, 2018

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