About a year or so ago, I signed up for a limited edition book from one of my favourite marketing authors. It is of course Seth Godin and the book is a compilation of selected writings from his blog from 2012 to 2016. It is appropriately titled as is this blog post… What Does it Sound like … Continued
As a practical marketing tool, competitor analysis is one of the most useful and most grounded. It identifies both the similarities and differences between players in the marketplace and most importantly it identifies clear gaps that have yet to be tapped and leveraged. Competitor Analysis It is however, one of the least used and maintained … Continued
Meet Niamh Hogan, CEO and Creator of the Holos Skincare Range – Holos.ie. I loved this interview with Niamh because you get to hear, step by step how she pivoted from an alternative therapist business to a skincare manufacturing business exporting her personally developed natural range all over the world. Key Insights here are in her … Continued
The journey of the entrepreneur is a challenging one filled with highs and lows in an attempt to make our dreams come true. We need to be brave and careful with those dreams in equal measure. And sometimes we need to just breathe. We need to take a moment, empty our minds of even the … Continued
Branding for me is a critical, foundational piece in every marketing strategy. It brings clarity and it answers questions from the marketplace before they are ever even asked. If you don’t have clarity here, the marketplace will smell it and challenge you for it. That’s why before you even think of launching a brand you … Continued
The subject of creativity often comes up when working with entrepreneurs and business people and the perception that unless you work in the arts you can’t be creative. Conversely, I’ve had several conversations with artistic clients that are often subjected to the view that being commercial means they’re selling out. Happily, these lines are starting … Continued
I was delighted to have a conversation with John Daly and be featured in the Irish Examiner about what it’s like to be me on a Day to Day Basis. We talked about Entrepreneurship, about similarities and differences between men and women in business and so much more. It was interesting to really reflect on … Continued
Not so long ago, the core strategy of business was to find more efficient ways to manufacture a product so that better margins could be achieved and we could sell more to the consumer. As time went on more and more businesses entered the market with their versions or alternatives of those core products and … Continued
Happy New Year to all our Clients, Friends and Supporters. Wishing you a wonderful 2018 filled with wishes come true, laughter unbounded, support during the tough times and above all health! Happy New Year Messages The Start of a New Year is such a powerful opportunity for change and you will in no doubt be inundated … Continued
I was delighted to be invited to take part in a discussion in the radio studios of RTE (Ireland’s National Broadcaster) talking with Richard Curran, the host of one of Ireland’s top business radio shows, the Business. Myself and the other guest Shane Cradock were discussing the use of Management Consultants in business and the … Continued
