Low Hanging Fruit

How To Avoid The Low Hanging Fruit Dilemma

In any business strategy there is always a dilemma around targeting the perceived Low Hanging Fruit. Low Hanging Fruit is a term coined to express ‘picking’ off business that is there at hand so that you have the cash flow to move on to the next stage of your business.  Reference the Urban Dictionary for a definition. … Continued

Facebook Group

How to Build a Great Facebook Group

I’m part of quite a number of groups on Facebook. The Facebook Group was designed to be an online community where like-minded people could connect and share information and ideas. Sadly, many of the Facebook groups I’ve seen, particularly in the business world, don’t always fit this bill. So often, I’ve seen that some Facebook groups … Continued

Competitor Analysis

The Lost Art of Competitor Analysis & How to Perfect it

As a practical marketing tool, competitor analysis is one of the most useful and most grounded. It identifies both the similarities and differences between players in the marketplace and most importantly it identifies clear gaps that have yet to be tapped and leveraged. Competitor Analysis It is however, one of the least used and maintained … Continued

Just Breathe by Ze Frank

You’ll be fine… Just Breathe…

The journey of the entrepreneur is a challenging one filled with highs and lows in an attempt to make our dreams come true. We need to be brave and careful with those dreams in equal measure. And sometimes we need to just breathe. We need to take a moment, empty our minds of even the … Continued

Great Website Content

How to Write Great Content For Your Website

Welcome to the third post in our Writing Great Content series. This time, we’re going to turn our attention to your website content. Your website is your shop window on the Internet. Customers can browse and sample what you offer, and if they like what they see, they’ll buy. That’s why your website content is … Continued

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