Do You Think it’s Time for the Quiet Choice in Business?

Joanne Sweeney Burke - Signifcance

Joanne Sweeney Burke: As Human Beings we need to have Significance

Meet Joanne Sweeney Burke, CEO of Digital Training Institute. She is a former broadcast journalist, PR lecturer and CEO in various roles. Apart from being a busy entrepreneur she is also a published author. See www.lawenforcementobserver.com. She is an international speaker and a highly sought after digital marketing trainer. The thing that always strikes me about … Continued

Claim Your Space - Womens Inspire

Womens Inspire 2018: Insights from the Best

The Theme for this year’s Womens Inspire Network Conference in Galway was “Claim Your Space and Own It!”. The focus was strongly on Brand and Identity and how Building Your Brand is a critical ingredient to your Business Growth. Womens Inspire Events are Unique Womens Inspire Events are unique in the honesty and openness amongst … Continued

Low Hanging Fruit

How To Avoid The Low Hanging Fruit Dilemma

In any business strategy there is always a dilemma around targeting the perceived Low Hanging Fruit. Low Hanging Fruit is a term coined to express ‘picking’ off business that is there at hand so that you have the cash flow to move on to the next stage of your business.  Reference the Urban Dictionary for a definition. … Continued

Competitor Analysis

The Lost Art of Competitor Analysis & How to Perfect it

As a practical marketing tool, competitor analysis is one of the most useful and most grounded. It identifies both the similarities and differences between players in the marketplace and most importantly it identifies clear gaps that have yet to be tapped and leveraged. Competitor Analysis It is however, one of the least used and maintained … Continued

Just Breathe by Ze Frank

You’ll be fine… Just Breathe…

The journey of the entrepreneur is a challenging one filled with highs and lows in an attempt to make our dreams come true. We need to be brave and careful with those dreams in equal measure. And sometimes we need to just breathe. We need to take a moment, empty our minds of even the … Continued

ask the expert make it virtual

Feature Roll Up: Ask the Expert. Make it Virtual

Delighted to share with you the latest of our planned Feature Roll Ups for the How Great Marketing Works experience. It’s our Ask the Expert service and Mentoring is a Vital Ingredient Mentoring is a critical component of all successful Entrepreneurship. You can read about it in most entrepreneurial publications that talk about the ingredients for business success. … Continued

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